A premium, everyday category - authentic in flavour,
built for Indian scale and backed by EBG Group.
A fast-growing, health-forward demand segment still has no organised, scalable category leader. Strong national chains exist in pizza, burgers, biryani, desserts and cafés - yet no one owns Levantine.
Global cuisines lack authenticity and standardised execution across outlets.
Consumers struggle to find nutritious options they actually enjoy eating.
High pricing and limited availability keep the addressable market small.
Street formats scale quickly but hygiene and consistency stay a concern.
The best franchise and investment opportunities aren't in crowded categories - they're in the emerging ones, while the window is still open.
NATUF brings authentic Levantine food, premium gifting and scalable operating formats together in one modern, factory-backed food brand. Not fast food. Not fine dining. A new everyday-premium category.
Traditional recipes and timeless flavours, true to origin - with Jordan-led culinary credibility.
Centralised production and standardised quality from an operating Bengaluru base - reliable every time.
Café, kiosk, cloud kitchen, catering, gifting, retail and HoReCa supply - one brand, many revenue engines.
Authenticity creates trust. Systems create scale. NATUF is built on both.
NATUF is live across the value chain - with real assets, real customers and real momentum. Investors and partners prefer scale-up stories over idea-stage ones.
Cafés open, loved by customers, with strong recall and repeat.
Operating central kitchen built for consistency & supply.
Café, QSR and food-court footprints across cities.
Snacking, baklava and gifting products with high recall.
Strong interest from franchisees and master partners.
Frequency + occasions + add-on sales = stronger unit economics.
Whether you want to operate a single outlet, own a state, or invest in the platform - there is a structured, company-supported pathway designed for serious, long-term partners.
Franchisee-invested, company-operated. You provide capital; NATUF runs the outlet with proven systems across four formats.
Exclusive rights to build the NATUF network across an entire state - cafés, kiosks, cloud kitchens, catering, gifting and B2B supply.
| Format | Investment | 2% monthly floor | Illustrative monthly revenue | 10% revenue share |
|---|---|---|---|---|
| Kiosk | ₹35L | ₹0.70L | ₹12L / month | ₹1.20L |
| Express Café | ₹55L | ₹1.10L | ₹18L / month | ₹1.80L |
| Flagship Café | ₹85L | ₹1.70L | ₹28L / month | ₹2.80L |
| Signature Café | ₹1.25Cr | ₹2.50L | ₹40L / month | ₹4.00L |
As the format scales, upside participation becomes more meaningful. All payout structures are subject to the final commercial agreement.
Looking to build a multigenerational, scalable consumer brand.
Ready to scale across cities and categories with a proven brand.
Adding a premium, high-potential brand to a strong network.
Diversifying with a trusted, profitable, format-flexible brand.
Seeking early entry into a differentiated, scalable food platform.
Bringing channel access and scale to a category-creating round.
The leaders of tomorrow move today. Tell us which path fits you - our team will share the relevant deck, formats and commercial terms.
